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Ask an Expert – Maximise Your Social Media Marketing in 8 Steps

Did you know shoppers spend up to 40% more with brands who interact with them on social media? 1 to 95% of adults aged 18 to 34 are likely to follow a brand on social media.2

Social media is a quick and easy marketing tool every organisation should be using, but it can have a few challenges, as Darren Winter, Company Director of Duco Digital, explains.

He says “Very often individuals give up just a short way into their social media journey because they get frustrated at the lack of progress, run out of ideas, get side tracked by other projects or do not allow enough time.”

Building a loyal follower base on social media needn’t be difficult or cost too much time or money, so Darren has listed his top 8 rules everyone should follow to get started successfully on social media:

  • Define or get to know your audience. Who are they? Where are they? What do they do? Understand your USPs and brand values and digitally research your sector.
  • Pick one or two social channels to get started. Don’t choose what’s easiest for you; pick the best channel to reach your audience. If your clients are in the B2B sector rather than B2C then you should be using Twitter and Linked In rather than Facebook.
  • Define your social media objectives. Understand what results you want to see and in what timeframe.

Be honest with yourself. Do you need training on social media platforms?

  • Seek a short, 12-day training session from Duco Digital for a small cost and leave full of ideas, research, creativity, knowing the best hashtags, and knowing how to move forward with a plan with all your questions answered. This saves you so much time and money.
  • Craft your messages. What news, stories, and content do you want to share?
  • Create a schedule a schedule of the times and days you want to post—at least three times a week to get started.
  • Craft and design engaging “evergreen” (all year-round) messages using online tools such as Canva or Adobe Spark. Video content can see the best returns for engagement, with research showing 73% of consumers are more likely to purchase after watching an explainer video. Silver Lining Animation can create a neat package of video content that is ready to post straight away and can be used on social media banners, posts, website pop-ups, videos, GIFs, etc.
  • Be social. If you want to be a thought leader in your sector and want your content to be shared, engage with the community. Get involved by liking and sharing appropriate content from others, which makes your channel less all about you and more interesting.

For social media advice, please contact Darren at Duco Digital on 01642 777996.

Do you have any tips or strategies you’d like to share? Let us know in the comments below.

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