This animated explainer video was part of a series produced for Children North East to explain their Poverty Proofing the School Day scheme. Each video was produced to explain the process to a diffrent target audience. The videos uses character animation and motion graphics to explain how the scheme works and its benefits. The inclusion of high quality character animation allows the the importance of the scheme to be conveyed in an emotional and sensitive manner. The design of this series was based on a children’s storybook aesthetic, with page turn transitions.