Silver Lining Animation partnered with Consult Net Zero to create a pair of animated explainer videos promoting Home Hub, a digital platform designed to improve communication between tenants and landlords. To ensure the messaging remained relevant to each audience, the project was split into two separate animations, with one video focusing on the benefits for tenants and the other highlighting the advantages for landlords and housing providers. This targeted approach allowed us to tailor the content to the specific needs, priorities, and challenges faced by each group while maintaining a consistent visual style across the campaign. The animations combine character-driven storytelling with abstract motion graphics and software visualisation techniques to demonstrate how Home Hub works in practice. By blending relatable real-world scenarios with clear representations of the platform’s digital features, the videos make it easy for viewers to understand the value of the product and how it can simplify everyday communication. The result is a pair of engaging software explainer videos that help Consult Net Zero communicate a complex digital service clearly, supporting product adoption and stakeholder engagement across the housing sector. Services: Software Explainer Animation, SaaS Animation, Motion Graphics, Character Animation, Product Demonstration Video, Storyboarding